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Social Media: The posts are the easy part.
Almost every organization that comes to us after a bad experience with social media had the same problem: their previous agency was great at posting and terrible at connecting any of it to the business. Content calendar: full. Results: nonexistent. Social media isn't a content delivery mechanism. It's a business channel that only works when it's treated like one.
Measured, not managed.
Every social media engagement starts with a discovery session because we can't set goals for things we don't understand. We want to know what you're actually trying to build: followers, engagement rate, website visits, newsletter sign-ups, or something more specific to your organization. Then we strategize from there. Content is batched two to four weeks in advance for your review, scheduled on-platform, and tracked weekly, monthly, and quarterly through a custom dashboard so you're never wondering what your social media is doing.
We're honest about what social actually does.
Unless you sell a low-cost, high-volume product directly to consumers, social media probably isn't going to drive immediate sales — and we'll tell you that upfront. What it does well: building brand recognition, demonstrating culture for hiring, distributing content, and developing the kind of long-term familiarity that eventually turns into trust. That's a different thing to optimize for, and it changes how the whole strategy works.
Built to look and sound like you.
Every package includes graphic design, including new profile photos, cover images, carousels, static posts, and GIFs built in Canva or Adobe, depending on what your organization prefers. We build templates so everything is consistent, recognizable, and yours.
Three reasons clients come to us for social media support.
You're inconsistent because you're doing it alone.
You know social matters. But between everything else on your plate, it keeps getting pushed. The account goes quiet for two weeks, then you post three things at once, then it goes quiet again. That cycle is harder to recover from than most people think, and it's exactly the kind of thing a dedicated partner fixes.
You're active but nothing is connecting.
The posts are going out. You're getting some likes. But six months in, there's no clear line between your social media activity and anything that actually matters to your organization. That's a strategy problem, not a content problem, and it usually starts with not having clear goals before the first post goes live.
You need social that works for a non-profit or B2B organization.
Social media for a feminist non-profit is not the same as social media for a DTC brand. Neither is social media for a B2B company with a six-month sales cycle. We understand the difference — who you're trying to reach, what they need to see before they trust you, and what "social media is working" actually looks like for your organization.
A few things worth knowing:
We manage content across LinkedIn, Instagram, Facebook, YouTube, TikTok, Google Business, and Bluesky — wherever your audience actually is. We don't do influencer marketing (there are better people for that). We're flexible on how involved you want to be: full management including community engagement and inbox monitoring, content creation only, or anything in between. And if we think social media isn't the right investment for your organization right now, we'll say so before you spend a dollar on it.