Protecting what matters to you.

At Ptak & Co, we believe that every founder and values-led business has a unique point of view and a brand worth protecting.

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Unleash your brand with us.

Brand stewardship means taking everything that already exists about your identity and organizing it into one coherent voice, strategy, and plan, instead of starting from scratch. We think strategically and roll up our sleeves to get sh*t done. Most consultants pick one. But you don't have to.

Our story.

Founded by a seasoned marketing expert, Ptak & Co is dedicated to supporting brands with soul.

Our mission.

We aim to turn complex ideas into clear, compelling stories that actually move people and the needle.

Experience is on your side.

At Ptak & Co, our team of experts is committed to helping founders and values-led businesses achieve success through powerful and persuasive marketing. With years of experience and a deep understanding of the unique challenges faced by high-performance, established leaders, we provide coherence, access, and a trusted partner who treats your brand like it matters. Because it does.

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Meet our founder.

Emily Ptak
Founder & Principal

My superpower is making marketing make sense — especially for founders, creatives, and subject matter experts who know what they want to say but need help saying it with impact. I work across content strategy, campaign design, brand voice, and full-funnel execution, and I'm just as comfortable building a plan as I am rolling up my sleeves to execute it.

Our core values.

We live by these values. Really.
Every decision we make is filtered through them.

01

Professionalism.

We don't perform professionalism. We are professional. In the way that means we deliver, we think ahead, we protect your time and your brand. But we don't dress it up in jargon or hollow reassurances. We talk to you like an adult who can handle the truth.

02

Collaboration.

The greatest things in life are never built by just one person. Whether collaborating directly with a founder or CEO, partnering with an in-house team, or building a bespoke group for a project, we see collaboration as fuel to our fire.

03

Humour.

We're doing marketing, not brain surgery. There's always room for whimsy, humour, and having fun while we exceed expectations.

04

Ethics.

We make the right decision, not the one that benefits us. Whether that's helping clients make an informed decision, refusing the wrong fit, or extending a non-profit discount, we put people over profits every time.

Got a brand that needs a steward?

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