Fractional CMO: All the benefits of a full-time leader without the full-time costs.
There's a version of fractional CMO support that looks like a monthly check-in call and a slide deck review. That's not what this is. We show up the way a full-time team member would. We make the strategic calls, we hold execution accountable, and we coach the people responsible for making it happen. Not from the sidelines, from inside.
Embedded. Not parachuted in.
We integrate the way a real team member would through Slack, email, regular check-ins, and the kind of institutional knowledge that only builds over time. Not showing up once a month to review a dashboard and hand back a slide deck. In it with you one to two days a week, watching how your team works and how your brand is being talked about (and where it isn't), coaching the people responsible for execution, and making sure the strategy actually connects to what happens next. Most fractional CMO engagements run six to eighteen months — long enough to see something through, short enough to stay focused on the objectives that need us.
Strategic leadership, not task management.
A fractional CMO doesn't do the execution. They make sure the right things get executed by the right people, in the right order. That means prioritizing initiatives, challenging assumptions, managing accountability through KPIs and OKRs, and reporting on outcomes to your executive team with credibility.
Genuinely selective about the right fit.
We work with a maximum of two fractional clients at any time. We get to be choosy about who we take on. And when we do, you have our full, complete attention. Not a divided version of it and not a junior account manager.
Three reasons clients come to us for Fractional CMO support.
You have a team but no one to lead them.
You have marketing people and a plan, but no one with the authority or experience to make the strategic calls, hold the team accountable, and report upward with credibility. We don't just fill the gap. We build the team's capacity while we're in it, so they're stronger when we leave.
Your marketing isn't connecting to your results.
The channels are set up. Budgets are running. But the results don't match the investment, and nobody can quite explain why. We start by auditing what's actually happening (including whether the channels you're using are right for what your brand actually needs to be doing) then reset priorities and rebuild accountability from the inside out.
You're in a period of flux and need help.
You're in the middle of something like a launch, a campaign, or a fundraising push, and the person steering it is gone. A fractional CMO gives you continuity and leadership while you figure out what the long-term looks like, without losing momentum on what's already in motion.
We're not for everyone. Intentionally.
We work with non-profits, scale-ups, and values-led organizations doing work that matters. Think: mental health, harm reduction, housing, pro-feminist organizations, women-led businesses, and companies using technology to solve real problems. If you're in extractive industries, traditional finance, or construction, we're not the right fit; and we'd rather tell you that upfront. The brands we work with best already know what they stand for. They just need someone to help their marketing catch up.