What Are the Benefits of a Social Media Audit?

In today's digital world, social media is crucial to a business's online presence. When anybody hears about a business, the first thing they do is visit its website and social media accounts. However, many business owners and digital marketers often feel overwhelmed or uncertain about their social media strategy. If you’ve ever wondered why a post went viral (or didn’t), a social media audit can help your business!

A social media audit is a comprehensive analysis of a company's social media presence and performance. It helps businesses like yours uncover what is working (and what isn't) on their current social media platforms and understand their competitors' online presence and strategies. Furthermore, a recent survey shows businesses with a comprehensive social media strategy are 50% more likely to report increased revenue.

What Does a Social Media Audit Involve?

A social media audit covers many areas, including profile setup, layout, bio, visual assets, hashtag strategy, and types of posts. After comprehensively examining a business's social media profiles, the auditor provides insights into improving branding, consistency, and messaging. The audit also analyzes the performance of different post formats, such as images and videos, to help businesses understand what resonates best with their audience.

Moreover, a social media audit defines a business's goals and helps refocus its efforts to achieve a better return on investment. Another study found that companies that regularly conduct social media audits have a better return on investment than those that don't. Whether increasing brand awareness, generating demand, driving website traffic, or generating leads and sales, a social media audit provides a clear roadmap for businesses to reach their destination.

Ptak & Co’s social media audit includes the delivery of a detailed spreadsheet directly comparing your channels with that of your competitors, along with a PDF report with clear, actionable steps you can take to improve your social media presence right now.

Can I Do a Social Media Audit Myself?

Yes, you can do a social media audit yourself, but it's much like doing a haircut at home versus going to a professional. While the end result might be similar, a professional social media marketer better understands the tools and techniques required to achieve the best results. And, since 91% of marketers agree that social media is important to their marketing strategy, you’re better off investing in a professional to help you identify key opportunities and gaps.

Benefits of a Social Media Audit for Businesses

A social media audit helps businesses better understand how social media drives their key business goals and provides a clear road map for improvement. It saves time, money, and energy by providing a comprehensive analysis and recommendations.

Consider a social media audit one way to proactively prevent future issues and ensure a strong return on your investment. A social media audit, conducted by a professional, provides insights and expertise that a business owner may not have.

Don't wait to improve your social media presence and reach your goals. You can purchase your social media audit today!