Agency Services

You're a leader, not a marketer.

You are a lot of things - you’re a business owner who is curious, action-oriented, and future-focused, and you also know that smart leaders sell their strengths and hire their weaknesses. 

But you’re not a marketer. That’s where we come in.

Maybe you have an in-house team of marketers, but you struggle to provide them direction or feedback in the language they understand. Perhaps you grew with freelance marketers, but your needs have changed, and you’re looking for more support. No matter what your marketing team looks like, we plug in and stop-gap any shortages your digital marketing team faces.

We respect your time, so let’s ensure this is right for everyone before we go too deep.

 

Many people think of digital marketing efforts as a guessing game. Running out of ideas and tossing anything out that sounds like it might work. That’s why we only work on solutions that are designed with our clients in mind. We bring decades of combined experience to your business – including the trials and errors we’ve made to finesse our perfect magical solutions. We can confidently recommend the digital marketing strategies you need and the tactics for each to achieve your ambitious goals.

Every suggestion we make considers your unique brand story, offerings, customer needs, business goals and resources.

There are plenty of providers and influencers with a one-size-fits-all approach and budget, but we’re glad we’re not them, and we’re confident you will be too. We’re a full-service agency. That means we think of everything you need to succeed online. We pride ourselves on our work ethic, ingenuity and digital wisdom – that way, we can deliver the most innovative and effective results to your business.

Just call us your Google Adwords Genie.

We all know how ubiquitous Google is. In fact, it likely knows more about you than your closest family or even your doctor! Every day, approximately five and a half billion searches are conducted on Google, and more than 15% of these searches have never been seen before. While there are other search engines, such as Bing or DuckDuckGo, nobody has captured the market quite like Google.

That is great news for your business! There are two primary reasons someone will conduct a Google search. They either want to take an action right that moment, or they are looking for more information. 

By utilizing Google search ads, you can serve ads to people actively seeking your solution and show only a certain amount of customer intent. This indicates they're already aware of your product or services or they already like it and have already started to consider making a purchase. 

By utilizing Google display ads, you can serve ads to people at all stages of the buyer’s cycle and increase awareness of your business to them. People trying to find a solution to a problem they’re experiencing will gain insights into your solution, improving your brand awareness along the way.

Our digital marketing team is exceptionally talented at creating, optimizing and managing online paid advertising campaigns for budgets of all sizes. Whether your budget is $500 a month or $500,000 a month, we have the magical expertise to get the most out of each dollar. We can help influence buying decisions in your favour, have your brand appear when users seek out your competitors and get customers to take key actions relating to your business goals. 

There are many benefits to working with an advertising or marketing agency. By partnering with Ptak & Co, you gain access to new expertise and tools and add creativity to your paid marketing activity – all while reducing costs and scaling up services. 

Contact our team today to get started. With our magic wand, Google Ads can be deployed as quickly as five business days!

Copywriting Services

Copywriting wizardry - because your online presence is only as good as your copy.

Great copywriting can change everything about your business, brand and how your customers find and engage with you. 

The secret about outsourcing your company copywriting is that you don’t have to hire a million-dollar genius. A smart, talented copywriter who knows what works in your industry can write copy that brings your brand to life. The key is to find the right writer for your needs, industry and brand. A professional copywriter is a good investment that pays itself back in spades. More than that, a copywriting specialist reduces the time it takes to bring your brilliant ideas to life. Instead of staring at a blank screen for hours, a copywriting specialist brings deep knowledge to the table, and can speak to your ideal customer in a way that resonates with them. That’s because we’ve seen it all before, and we know what works and what doesn’t. 

We craft custom, authentic messages that persuade your ideal customer to take the next key action. We also know how to leverage a large piece of content into smaller, magical snippets to use on social media, in videos, on podcasts, on landing pages or in advertisements. Creating a cohesive story with thoughtful copy means your customers will know exactly what to expect – and have their expectations fulfilled. 

Stop staring at a blank screen. Contact us now!

Strategic Planning + Consultation

Demystifying digital marketing strategies for powerful marketing.

These are the most important aspects of your small or medium business. Without understanding them at a deep and fundamental level, you will have a difficult time trying to market and sell your solutions. 

Our proprietary Discovery Session is an exciting half-day event at your offices or ours (or virtually!) where we leverage unique questions and activities to uncover the key aspects of your business, solutions, customer and budgets. 

From there, our team retires to complete robust research and develop your customized marketing road map. Your road map includes key tactics for each stage of the buyer’s journey, all while keeping your key operational, financial and business objectives top of mind. 

We tailor a minimum of a three-month engagement with our Calgary marketing team to execute your marketing strategy. This can be in the form of online marketing such as Google advertising, content marketing, social media and more. We are here to help keep your business on track, understand your specific goals and ensure you stay on the right path to growth. We can’t wait to work with you!

Social Media Marketing

Social media success that’s as simple as waving a magic wand!

Hashtags, algorithms, content, scheduling, engagement, groups and more - social media has many moving parts that need to be harmonious to be effective. 

It's often hard to know where to start with social media and what it can do for you and your business. That's why we built our business with a simple mission - to demystify social media and show leaders at small and medium enterprises how to make great marketing decisions to grow their business.

We will help you determine which platform is the best for your business because we focus on JOMO (the joy of missing out), not FOMO (the fear of missing out). Struggling to get your Instagram going, growing and glowing when your ideal customer doesn’t spend any time is an easy fix – put your attention to the platforms where they actually spend their time.

We’ll help you decide on the right platforms for your brand, develop the right content, plan the right schedule and, most importantly, bring your brand to life!

We also work with businesses that are already established in their social media and marketing practices but are not seeing the outcomes they’d like. We will work with your organization to create a detailed process for your current strategy, we’ll help you redefine your brand’s digital presence and communications focus, and we’ll show you how to implement your digital strategy. If you need all of our magic, we can deploy the strategy for you and produce the results you need to stay competitive.

Ready to get started?

Email Marketing

Abracadabra! Email marketing, just like that.

Email marketing is still going strong. In fact, it’s one of the most successful platforms in marketing. It delivers an exceptional return on investment. On average, for every $1 you invest into email marketing, you’ll see $36 ROI. That is the highest of any marketing tactic, digitally or otherwise.

At Ptak & Co, we know that profiting from existing customer relationships is a challenge all brands face. Yet so many small and medium-sized businesses are leaving money on the table by avoiding email marketing. Email marketing will help you:

  • Capture qualified leads and contacts
  • Nurture them along the sales funnel through to the first purchase
  • Continuously engage customers with relevant, personalized campaign

An inbox is the single most private space user has on the internet. If your leads and customers trust you to give you access to that private space, make sure you only send them things of value. 

Whether you’ve been doing email marketing for decades and want to refresh your strategy or start at ground zero, Ptak & Co can help you achieve your email marketing goals.